| Tourism |
|
|
|
|
| The influence of authenticity perception,nostalgic emotion and place attachment on behavioral intentions of film tourists:A case study of Xi'an White Deer Hill Studios |
| JING Yibin1,2,3, ZHANG Hong1,2,3, ZHANG Chunhui1,2,3, WANG Yuwei4 |
1.School of Geography and Tourism, Shaanxi Normal University, Xi'an 710119, China
2.Shaanxi Tourism Information Engineering Laboratory, Xi'an 710119, China
3.Shaanxi Key Laboratory of Tourism Informatics, Xi'an 710119, China
4.School of Economics and Management Chang'an University, Xi'an 710064, China |
|
|
|
Abstract Understanding the influence mechanism of film tourists' post-tourism behavior intentions can effectively improve the tourists' positive behavior intentions and promote the sustainable and stable development of film tourism destinations.Based on the theory of cognition-emotion-behavior,this paper introduces authenticity perception,nostalgic emotion and other variables to construct a model of the influence mechanism of the behavior intention of film tourists.Taking tourists of Xi'an White Deer Hill Studios as an example,the empirical test results show that (1) The direct impact of the authenticity and nostalgic emotional value of film tourists on behavioral intentions is not significant,but both positively affect place attachment. (2) The effect of place attachment on behavioral intention is positive,direct and significant,which is an important emotional factor for raising behavioral intention.(3) Both authenticity perception and nostalgia have an indirect effect on behavioral intention through the complete intermediary of place attachment.Therefore,film tourism destinations should pay attention to the construction and restoration of attracting objects,and increase the authenticity perception of tourists' film tourism experience.At the same time,we should also pay attention to the creation of nostalgic situations and atmospheres,awaken the deep emotional connection between film attractions and tourists to enhance the place attachment of tourists,and ultimately promote the generation of their behavior intentions.
|
|
Received: 10 June 2020
Published: 25 July 2021
|
|
|
|
Cite this article:
JING Yibin, ZHANG Hong, ZHANG Chunhui, WANG Yuwei. The influence of authenticity perception,nostalgic emotion and place attachment on behavioral intentions of film tourists:A case study of Xi'an White Deer Hill Studios. Journal of Zhejiang University (Science Edition), 2021, 48(4): 508-520.
URL:
https://www.zjujournals.com/sci/EN/Y2021/V48/I4/508
|
影视旅游者真实性感知、怀旧情感和地方依恋对行为意图的影响——以西安白鹿原影视城为例
了解影视旅游者游后行为意图的影响机制可有效促进旅游者正向行为意图的产生，促进影视旅游地的持续稳定发展。从态度理论的“认知-情感-行为”路径出发，引入真实性感知、怀旧情感、地方依恋等变量构建影视旅游者行为意图影响机制模型，并以西安白鹿原影视城为例，进行实证检验。结果表明：（1）影视旅游者真实性感知和怀旧情感对行为意图无显著直接影响，但均对地方依恋有正向影响。（2）地方依恋对行为意图的直接正向影响效果显著，是促进行为意图产生的重要情感因素。（3）真实性感知和怀旧情感均通过地方依恋的完全中介对行为意图产生间接影响。因此，影视旅游地应注重影视吸引物与现实的联系和还原，提高影视旅游体验的真实性感知，同时，应注重营造怀旧情境与氛围，唤醒旅游者对影视吸引物的深层情感，增强地方依恋，最终促进其行为意图的产生。
关键词：
行为意图,
怀旧情感,
影视旅游,
真实性感知,
地方依恋
|
|
1 CHEN C Y. Influence of celebrity involvement on place attachment：Role of destination image in film tourism［J］.Asia Pacific Journal of Tourism Research，2018，23（1）：1-14. DOI：10.1080/10941665.2017.1394888
2 KIM S. Audience involvement and film tourism experiences：Emotional places，emotional experiences［J］. Tourism Management，2012，33（2）：387-396. DOI： 10.1016/j.tourman.2011.04.008
3 RYAN C，ZHANG Y M，GU H M，et al. Tourism，a classic novel，and television：The Case of Cao Xueqin's Dream of the Red Mansions and Grand View Gardens，Beijing［J］. Journal of Travel Research，2009，48（1）：14-28. DOI：10.1177/0047287508328796
4 安文，彭建，徐飞雄，等. 热播电视剧对关联旅游景区网络关注度的影响［J］. 地域研究与开发，2019，38（5）：105-110，124. AN W，PENG J，XU F X，et al. Influence of hit TV play to the network attention of its related scenic spot［J］. Areal Research and Development，2019，38（5）：105-110，124.
5 KIM S. The relationships of on-site film-tourism experiences，satisfaction，and behavioral intentions：The case of Asian audience's responses to a Korean historical TV drama［J］. Journal of Travel & Tourism Marketing，2012，29（5），472-484. DOI：10.1080/10548408.2012.691399
6 吴金梅，宋子千. 产业融合视角下的影视旅游发展研究［J］. 旅游学刊，2011，26（6）：29-35. DOI：10.3969/j.issn.1002-5006.2011.06.009 WU J M，SONG Z Q. Study on the development of movie induced tourism from the perspective of industrial merging［J］. Tourism Tribune，2011，26（6）：29-35. DOI：10.3969/j.issn.1002-5006.2011. 06.009
7 魏宝祥，欧阳正宇. 影视旅游：旅游目的地营销推广新方式［J］. 旅游学刊，2007，22（12）：32-39. DOI：10.3969/j.issn.1002-5006.2007.12.011 WEI B X，OUYANG Z Y. Movie and TV tourism：A new way of marketing and promoting tourism destinations［J］. Tourism Tribune，2007，22（12）：32-39. DOI：10.3969/j.issn.1002-5006.2007.12.011
8 YEN C H，TENG H Y. Celebrity involvement，perceived value，and behavioral intentions in popular media-induced tourism［J］. Journal of Hospitality & Tourism Research，2015，39（2）：225-244. DOI：10.1177/1096348012471382
9 WONG J Y，LAI T C. Celebrity attachment and behavioral intentions：The mediating role of place attachment［J］. International Journal of Tourism Research，2015，17（2）：161-170. DOI：10.1002/jtr.1974
10 TENG H Y，CHEN C Y. Enhancing celebrity fan-destination relationship in film-induced tourism：The effect of authenticity［J］. Tourism Management Perspectives，2020，33：100605. DOI： 10.1016/j.tmp.2019.100605
11 FU H，YE B H，XIANG J. Reality TV，audience travel intentions，and destination image［J］. Tourism Management，2016，55：37-48. DOI： 10.1016/j.tourman.2016.01.009
12 余勇，田金霞，粟娟. 场所依赖与游客游后行为倾向的关系研究——以价值感知、满意体验为中介变量［J］. 旅游科学，2010，24（2）：54-62，74. DOI：10.3969/j.issn.1006-575X.2010.03.007 YU Y，TIAN J X，LI J. A study of the relativity between place attachment and post-tour behavioral tendencies of visitors：Taking value perception and satisfaction experience as intermediary variables［J］.Tourism Science，2010，24（2）：54-62，74. DOI：10.3969/j.issn.1006-575X.2010.03.007
13 BAJS P I. Tourist perceived value，relationship to satisfaction，and behavioral intentions：The example of the Croatian tourist destination Dubrovnik［J］. Journal of Travel Research，2015，54（1）：122-134. DOI：10.1177/0047287513513158
14 贾衍菊，林德荣. 旅游者服务感知、地方依恋与忠诚度——以厦门为例［J］. 地理研究，2016，35（2）：390-400. DOI：10.11821/dlyj201602015 JIA Y J，LIN D R. Tourists' perception of urban service，place attachment and loyal behaviors：A case study of Xiamen［J］. Geographical Research，2016，35（2）：390-400. DOI：10.11821/dlyj201602015
15 ZEITHAML V A. Consumer perceptions of price， quality， and value： A means-end model and synthesis of evidence［J］. Journal of Marketing， 1988， 52（3）：2-22. DOI：10.2307/1251446
16 韩春鲜. 旅游感知价值和满意度与行为意向的关系［J］. 人文地理，2015，30（3）：137-144，150. DOI：10.13959/j.issn.1003-2398.2015.03.021 HAN C X. Relationship of tourist perceived value，satisfaction and tourist behavioral intention［J］. Human Geography，2015，30（3）：137-144，150.
17 李文兵. 古村落游客忠诚模型研究——基于游客感知价值及其维度视角［J］. 地理研究，2011，30（1）：37-48. DOI：10.3724/SP.J.1011.2011.00415 LI W B. Study on tourist loyalty model of ancient village：Based on the tourist perceived value and its dimensions［J］. Geographical Research，2011，30（1）：37-48. DOI：10.3724/SP.J.1011.2011.00415
18 LO A S，LEE C Y S. Motivations and perceived value of volunteer tourists from Hong Kong［J］. Tourism Management，2011，32（2）：326-334. DOI：10.1016/j.tourman.2010.03.002
19 周伟斌. 影视旅游的内涵阐释与价值解析［J］. 电影评介，2019（7）：77-79. DOI：10.16583/J.cnki.52-1014/j.2019.07.020 ZHOU W B. Interpretation and value analysis of film tourism［J］. Movie Review，2019（7）：77-79. DOI：10.16583/J.cnki.52-1014/j.2019.07.020
20 RITTICHAINUWAT B，LAWS E，SCOTT N，et al.Authenticity in screen tourism：Significance of real and substituted screen locations［J］. Journal of Hospitality & Tourism Research，2017，42（8）：1274-1294. DOI：10.1177/1096348017736568
21 吴普，葛全胜，席建超，等. 影视旅游形成、发展机制研究——以山西乔家大院为例［J］. 旅游学刊，2007，22（7）：52-57. DOI：10.3969/j.issn.1002-5006.2007. 07.013 WU P，GE Q S，XI J C，et al. A study on the formation and developing mechanism of movie-induced tourism：A case study of Qiaojiadayuan［J］.Tourism Tribune，2007，22（7）：52-57. DOI：10.3969/j.issn.1002-5006.2007.07.013
22 HOLBROOK M B. Nostalgia and consumption preferences：Some emerging patterns of consumer tastes［J］. Journal of Consumer Research，1993，20（2）：245-256. DOI：10.1086/209346
23 龙江智，段浩然，张方馨. 地方依恋对游客忠诚度的影响研究——基于凤凰古城的实证研究［J］. 北京师范大学学报（自然科学版），2020，56（1）：68-77. DOI：10.1007/s41978-020-00074-z LONG J Z，DUAN H R，ZHANG F X. Place attachment and tourist loyalty：An empirical study based on ancient towns tourism context［J］. Journal of Beijing Normal University （Natural Science），2020，56（1）：68-77. DOI：10.1007/s41978-020-00074-z
24 WAITT G. Consuming heritage：Perceived historical authenticity［J］. Annals of Tourism Research，2000，27（4）：835-862. DOI：10.1016/s0160-7383 （99）00115-2
25 MACCANNELL D. Staged authenticity：Arrangements of social space in tourist settings［J］.American Journal of Sociology，1973，79（3）：589-603. DOI：10.1086/225585
26 COHEN E. Authenticity and commoditization in tourism［J］. Annals of Tourism Research，1988，15（3）：371-386. DOI：10.1016/0160-7383（88）90028-x
27 RICKLY-BOYD J M. Authenticity & aura：A Benjaminian approach to tourism ［J］. Annals of Tourism Research，2012，39（1）：269-289. DOI：10.1016/j.annals.2011.05.003
28 BUCHMANN A，MOORE K，FISHER D. Experiencing film tourism authenticity & fellowship［J］. Annals of Tourism Research，2010，37（1）：229-248. DOI：10.1016/j.annals.2009.09.005
29 GOULDING C. Romancing the past：Heritage visiting and the nostalgic consumer［J］. Psychology & Marketing，2001，18（6）：565-592. DOI：10.1002/mar.1021
30 HOLAK S L，HAVLENA W J. Feelings，fantasies，and memories：An examination of the emotional components of nostalgia［J］. Journal of Business Research，1998，42（3）：217-226. DOI：10.1016/s0148-2963（97）00119-7
31 ROBINSON P. I remember it well：Epiphanies，nostalgia，and urban exploration as mediators of tourist memory［J］. Tourism Culture & Communication，2015，15（2）：87-101. DOI：10.3727/109830415x14401707765881
32 WRAY M，CROY W G. Film tourism：Integrated strategic tourism and regional economic development planning［J］.Tourism Analysis，2015，20（3）：313-326. DOI：10.3727/108354215x14356694891898
33 KIM S，KIM S. Segmentation of potential film tourists by film nostalgia and preferred film tourism program［J］. Journal of Travel & Tourism Marketing，2018，35（3）：285-305. DOI： 10.1080/10548408.2017.1284705
34 STERN B B. Historical and personal nostalgia in advertising text：The fin de siècle effect［J］. Journal of Advertising，1992，21（4）：11-22. DOI：10.1080/00913367.1992.10673382
35 WILLIAMS D R，PATTERSON M E，ROGGENBUCK J W，et al. Beyond the commodity metaphor：Examining emotional and symbolic attachment to place［J］. Leisure Sciences，1992，14（1）：29-46. DOI：10.1080/01490409209513155
36 孙凤芝，刘瑞，欧阳辰姗，等. 旅游者感知价值与行为意向关系研究——基于民宿旅游者的视角［J］. 山东社会科学，2020（1）：126-133. DOI：10.14112/j.cnki.37-1053/c.2020.01.016 SUN F Z，LIU R，OUYANG C S，et al. Study on the relationship between tourists' perceived value and behavioral intention：Based on the perspective of bed and breakfast tourists［J］. Shandong Social Sciences，2020（1）：126-133. DOI：10.14112/j.cnki.37-1053/c.2020.01.016
37 SCHOFIELD P. Cinematographic images of a city［J］.Tourism Management，1996，17（5）：333-340. DOI：10.1016/0261-5177（96）00033-7
38 CHAN B. Film-induced tourism in Asia：A case study of Korean television drama and female viewers' motivation to visit Korea［J］. Tourism Culture & Communication，2007，7（3）：207-224. DOI：10.3727/109830407782212510
39 林宗贤，王维靖，刘沛瑜，等. 重新检视一般游客旅游决策模式——以遗产观光游客为例［J］.户外游憩研究，2009，22（4）：81-104. DOI：10.6130/JORS. 2009.22（4）4 LIN Z X，WANG W J，LIU P Y，et al. Reexamining on a general model of tourists' destination choices：The case of heritage tourists［J］. Journal of Outdoor Recreation Study，2009，22（4），81-104. DOI：10. 6130/JORS. 2009.22（4）4
40 李雅倩. 文化资产中真实性知觉对怀旧情感，场所依恋和重游意图之影响［D］. 马公：澎湖科技大学，2013. DOI：10.15385/yb.miracle.2013 LI Y Q. The Influence of the Perception of Authenticity in Cultural Assets on Nostalgic Emotions，Place Attachment and Intent to Revisit［D］. Magong：Penghu University of Science and Technology，2013. DOI：10.15385/yb.miracle. 2013
41 ZEITHAML V A，PARASURAMAN L L B. The behavioral consequences of service quality［J］. Journal of Marketing，1996，60（2）：31-46. DOI：10.2307/1251929
42 CASTRO C B，ENRIQUE M A，DAVID M R. The influence of market heterogeneity on the relationship between a destination's image and tourists' future behavior［J］. Tourism Management，2007，28（1）：175-187. DOI：10.1016/j.tourman.2005.11.013
43 戴有德，林维榕，陈冠仰. 遗产观光中的怀旧情感是否需要原真性？兼论解说之调节角色［J］. 户外游憩研究，2010，23（3）：61-86. DOI：10.6130/JORS. 2010.23（3）4 DAI Y D，LIN W R，CHEN G Y. Does nostalgia emotion need authenticity in heritage tourism？ Also on the moderating role of interpretation service［J］.Journal of Outdoor Recreation Study，2010，23（3）：61-86. DOI：10.6130/JORS.2010.23（3）4
44 BUSBY G，KLUG J. Movie-induced tourism：The challenge of measurement and other issues［J］. Journal of Vacation Marketing，2001，7（4）：316-332. DOI：10.1177/135676670100700403
45 CARL D，KINDON S，SMITH K. Tourists' experiences of film locations：New Zealand as ‘Middle-Earth’［J］.Tourism Geographies，2007，9（1）：49-63. DOI：10.1080/14616680601092881
46 PASCAL V J，SPROTT D E，MUEHLING D D.The influence of evoked nostalgia on consumers' responses to advertising：An exploratory study［J］.Journal of Current Issues & Research in Advertising，2002，24（1）：39-47. DOI：10.1080/10641734.2002.10505126
47 ILICIC J，WEBSTER C M. Effects of multiple endorsements and consumer-celebrity attachment on attitude and purchase intention［J］. Australasian Marketing Journal，2011，19（4）：230-237. DOI：10.1016/j.ausmj.2011.07.005
48 CHANG J，WALL G，CHANG C L. Perception of the authenticity of Atayal woven handicrafts in Wulai，Taiwan［J］. Journal of Hospitality Marketing & Management，2008，16（4）：385-409. DOI：10.1080/10507050801951700
49 余意峰，张春燕，曾菊新，等. 民族旅游地旅游者原真性感知、地方依恋与忠诚度研究——以湖北恩施州为例［J］. 人文地理，2017，32（2）：145-151. DOI：10.1097/htr.0000000000000301 YU Y F，ZHANG C Y，ZENG J X，et al. Examining the structural relationships of authenticity perception，place attachment and destination loyalty：An empirical study of Enshi Prefecture in Hubei［J］. Human Geography，2017，32（2）：145-151. DOI：10.1097/htr.0000000000000301
50 MACIONIS N. Understanding the film-induced tourist［C］//Proceedings of the International Tourism and Media Conference.Melbourne：Tourism Research Unit，2004.
51 王浪，郭棉青. 白鹿原影视城的文学旅游开发模式探析［J］. 咸阳师范学院学报，2018，33（4）：81-85. WANG L，GUO M Q. Study of the literature tourism development pattern of White Deer Hill Studios［J］.Journal of Xianyang Normal University，2018，33（4）：81-85.
52 吴明隆. 结构方程模型——AMOS的操作与应用［M］. 2版. 重庆：重庆大学出版社，2010. DOI：10.1016/j.str.2010.07.001 WU M L. Structural Equation Model：Operation and Application of AMOS［M］. 2nd ed. Chongqing：Chongqing University Press，2010. DOI：10.1016/j.str.2010.07.001
53 O′LEARY-KELLY S W，VOKURKA R J. The empirical assessment of construct validity［J］. Journal of Operations Management，1998，16（4）：387-405. DOI：10.1016/s0272-6963（98）00020-5
54 粟路军. 服务认知要素，消费情感和旅游者忠诚的关系——以厦门城市旅游者为例的研究［J］. 经济管理，2012，34（7）：112-122. DOI：10.19616/j.cnki.bmj. 2020.07.014 LI L J. An association study on the relationship between service cognitive elements，consumption emotions and tourist loyalty based on structural equation model［J］. Economic Management，2012，34（7）：112-122. DOI：10.19616/j.cnki.bmj.2020. 07.014
55 周玮，黄震方，殷红卫，等. 城市公园免费开放对游客感知价值维度的影响及效应分析——以南京中山陵为例［J］. 地理研究，2012，31（5）：873-884. ZHOU W，HUANG Z F，YIN H W，et al. Analysis of impact and effect of tourists' perceived value dimensions of a free urban park：Based on study of Dr.SUN Yat-sen's Mausoleum in Nanjing［J］.Geographical Research，2012，31（5）：873-884.
56 SCAGLIONE A， MENDOLA D. Measuring the perceived value of rural tourism：A field survey in the western Sicilian agritourism sector［J］. Quality & Quantity，2017，51（2）：745-763. DOI：10.1007/s11135-016-0437-8
57 SANCHEZ J， CALLARISA L， RODRIGUEZ R M，et al. Perceived value of the purchase of a tourism product［J］. Tourism Management，2006，27（3）：394-409. DOI：10.1016/j.tourman.2004.11.007 |
|
Viewed |
|
|
|
Full text
|
|
|
|
|
Abstract
|
|
|
|
|
Cited |
|
|
|
|
| |
Shared |
|
|
|
|
| |
Discussed |
|
|
|
|
