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浙江大学学报(工学版)
Journal of ZheJiang University (Engineering Science)  2020, Vol. 54 Issue (12): 2273-2285    DOI: 10.3785/j.issn.1008-973X.2020.12.001
    
Model of synthetic evaluation on interface stylistic beauty based on moderately standardized of index
Ai-min ZHOU(),Cai-xia ZHOU,Jin-yan OUYANG,Shu-tao ZHANG*()
School of Design Art, Lanzhou University of Technology, Lanzhou 730050, China
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Abstract  

A nonlinear model of aesthetic synthetic evaluation was proposed for objectively and quantitatively evaluating the interface layout aesthetics from the perspective of design style. Taking “lively beauty” as an example, experimental sample groups were designed according to the formal characteristics of aesthetic measure indexes, the aesthetic measure index values of each sample were calculated, based on the aesthetic measure index system proposed. The “lively beauty” was investigated and scored by Likert scale method, the aesthetic measure index values and the “lively beauty” survey values were curve?fitted by least square method, and a relation expression derived from the curve fitting moderately standardized the aesthetic measure indexes. Technique for order preference by similarity to ideal solution and criteria importance through intercriteria correlation method were used to establish a synthetic evaluation model of “lively beauty” of interface layout. Ten interface samples were analyzed, and the model was validated and analyzed by the bipolar progressive sorting method of psychophysics. Results show that the model has good accuracy. The model can be used as the fitness function of the interface intelligent design system, and provide reliable technical support for the development interface intelligent design.

Key words： interface design      aesthetic measure      stylistic beauty      moderate standardized of index      synthetic evaluation     
Received: 08 October 2019      Published: 31 December 2020
CLC:  TH 166  
  TB 472  
Corresponding Authors: Shu-tao ZHANG     E-mail: 51289547@qq.com;364725955@qq.com
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Ai-min ZHOU
Cai-xia ZHOU
Jin-yan OUYANG
Shu-tao ZHANG
Cite this article:

Ai-min ZHOU,Cai-xia ZHOU,Jin-yan OUYANG,Shu-tao ZHANG. Model of synthetic evaluation on interface stylistic beauty based on moderately standardized of index. Journal of ZheJiang University (Engineering Science), 2020, 54(12): 2273-2285.

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http://www.zjujournals.com/eng/10.3785/j.issn.1008-973X.2020.12.001     OR     http://www.zjujournals.com/eng/Y2020/V54/I12/2273


基于指标适度标准化的界面风格美综合评价模型

为了客观、定量地评价界面布局的美度，从设计风格的角度，提出非线性审美综合评价模型. 以“活泼美”为例，基于已提出的美度指标体系，针对各美度指标的形式特征设计各组实验样本，计算各样本美度指标值，运用李克特量表法对“活泼美”进行调查评分；运用最小二乘法将各美度指标值与“活泼美”调查值进行曲线拟合，得出关系表达式，实现美度指标适度标准化；运用逼近理想解排序法和相关性定权法，建立界面布局“活泼美”的综合评价模型. 对10个界面样本进行实例研究，运用心理物理学中的两极递进式排序法对模型进行验证分析。结果表明，模型具有良好的精度，可以作为界面智能设计系统的适应度评价函数，为界面智能设计的发展提供可靠的技术支撑.


关键词： 界面设计,  美度,  风格美,  指标适度标准化,  综合评价 
Fig.1 Coordinate map of aesthetic measure indexes calculating
Fig.2 Samples of balance
样本序号 S /mm2 dx/mm dy/mm 样本序号 S /mm2 dx/mm dy/mm
1 1 600 60 0 19 1 600 60 60
2 1 225 50 0 20 1 225 50 50
3 900 40 0 21 900 40 40
4 756.25 35 0 22 756.25 35 35
5 625 30 0 23 625 30 30
6 506.25 25 0 24 506.25 25 25
7 400 20 0 25 400 20 20
8 225 10 0 26 225 10 10
9 100 5 0 27 100 5 5
10 1 600 0 60 28 1 600 20 60
11 1 225 0 50 29 1 225 30 50
12 900 0 40 30 900 40 40
13 756.25 0 35 31 756.25 45 35
14 625 0 30 32 625 50 30
15 506.25 0 25 33 506.25 55 25
16 400 0 20 34 400 60 20
17 225 0 10 35 225 70 10
18 100 0 5 36 100 75 5
Tab.1 Area and center-axis separation of each variable sample in balance
Fig.3 Samples of unity
Fig.4 Samples of regularity
Fig.5 Samples of repeatability
Fig.6 Samples of proportional similarity
Fig.7 Samples of sequence
Fig.8 Samples of homogeneity
Fig.9 Samples of rhythm
样本序号 B1 E 样本序号 B1 E
1 0.60 0.89 19 0.20 0.23
2 0.65 0.75 20 0.31 0.43
3 0.76 0.60 21 0.52 0.88
4 0.85 0.36 22 0.71 0.60
5 1.00 0.07 23 1.00 0.05
6 0.84 0.40 24 0.68 0.57
7 0.71 0.65 25 0.43 0.67
8 0.56 0.94 26 0.12 0.18
9 0.51 1.00 27 0.03 0.07
10 0.60 0.93 28 0.54 0.81
11 0.65 0.73 29 0.55 0.66
12 0.76 0.55 30 0.70 0.58
13 0.85 0.44 31 0.91 0.20
14 1.00 0.00 32 1.00 0.08
15 0.84 0.48 33 0.90 0.24
16 0.71 0.56 34 0.60 0.58
17 0.56 0.62 35 0.31 0.50
18 0.51 0.98 36 0.13 0.15
Tab.2 Balance and stylistic beauty survey values
样本序号 B2 E
1 0.00 0.00
2 0.13 0.28
3 0.25 0.53
4 0.36 0.73
5 0.47 0.95
$\vdots $ $\vdots $ $\vdots $
13 1.00 0.19
Tab.3 Unity and stylistic beauty survey values
样本序号 B3 E
1 0.00 0.00
2 0.13 0.25
3 0.13 0.44
4 0.25 0.41
5 0.25 0.42
$\vdots $ $\vdots $ $\vdots $
25 1.00 0.29
Tab.4 Regularity and stylistic beauty survey values
样本序号 B4 E
1 0.89 0.00
2 0.78 0.22
3 0.67 1.00
4 0.56 0.95
5 0.44 0.81
$\vdots $ $\vdots $ $\vdots $
9 0.00 0.04
Tab.5 Repeatability and stylistic beauty survey values
样本序号 B5 E
1 0.60 0.48
2 0.63 0.55
3 0.67 0.61
4 0.75 0.64
5 1.00 0.12
$\vdots $ $\vdots $ $\vdots $
30 0.58 0.61
Tab.6 Proportional similarity and stylistic beauty survey values
样本序号 B6 E
1 0.75 0.68
2 0.25 0.21
3 0.63 0.63
4 0.75 0.63
5 0.75 0.58
$\vdots $ $\vdots $ $\vdots $
25 0.88 0.70
Tab.7 Sequence and stylistic beauty survey values
样本序号 B7 E
1 1.00 0.32
2 0.50 0.40
3 0.25 0.84
4 0.17 0.88
5 0.04 0.40
$\vdots $ $\vdots $ $\vdots $
19 1.00 0.00
Tab.8 Homogeneity and stylistic beauty survey values
样本序号 B8 E
1 0.50 0.71
2 0.43 0.45
3 0.67 0.45
4 0.44 0.48
5 0.40 0.76
$\vdots $ $\vdots $ $\vdots $
64 0.46 0.48
Tab.9 Rhythm and stylistic beauty survey values
Fig.10 Fitting curves of equilibrium
Fig.11 Cubic polynomial fitting curve of unity
Fig.12 Cubic polynomial fitting curve of regularity
Fig.13 Cubic polynomial fitting curve of repeatability
Fig.14 Quartic polynomial fitting curve of proportional similarity
Fig.15 Quartic polynomial fitting curve of sequence
Fig.16 Second order Gaussian fitting curve of homogeneity
Fig.17 Second order Gaussian fitting curve of rhythm
Fig.18 Ten samples interface element layout
美度指标 σj Cj Wj
平衡度 0.289 3.167 0.195
整体度 0.053 0.483 0.030
规则度 0.054 0.430 0.026
重复度 0.225 1.973 0.121
相似比例度 0.027 0.237 0.015
次序度 0.171 1.418 0.087
均匀度 0.220 2.156 0.132
节奏度 0.242 2.043 0.126
密集度 0.097 0.826 0.051
比例度 0.100 3.551 0.218
Tab.11 Standard deviation, information quantity and weight of each aesthetic measure index
样本序号 综合评价值 综合评价排名 调查值 调查排名
1 0.549 7 0.320 8
2 0.615 5 0.810 3
3 0.659 3 0.505 6
4 0.649 4 0.740 4
5 0.661 2 0.855 2
6 0.557 6 0.420 7
7 0.442 9 0.230 9
8 0.688 1 0.870 1
9 0.487 8 0.625 5
10 0.367 10 0.200 10
Tab.12 Synthetic evaluation and survey values of ten sample interface
样本序号 SM
平衡度 整体度 规则度 重复度 相似比例度 次序度 均匀度 节奏度 密集度 比例度
1 0.35 0.96 0.49 0.76 0.68 0.97 0.67 0.98 0.58 0.64
2 0.80 0.99 0.34 0.95 0.66 0.97 0.25 0.51 0.34 0.65
3 0.79 0.83 0.44 0.82 0.63 0.62 0.30 0.98 0.44 0.65
4 0.74 0.99 0.45 0.72 0.64 0.97 0.55 0.52 0.44 0.58
5 0.78 0.91 0.38 0.33 0.66 0.65 0.74 0.98 0.27 0.76
6 0.49 0.94 0.43 0.94 0.71 0.65 0.61 0.53 0.30 0.57
7 0.06 0.99 0.49 0.94 0.66 0.97 0.69 0.98 0.49 0.67
8 0.80 0.91 0.52 0.89 0.69 0.62 0.35 0.98 0.32 0.90
9 0.66 1.00 0.49 0.42 0.70 0.65 0.30 0.53 0.43 0.61
10 0.12 0.98 0.45 0.58 0.63 0.65 0.88 0.52 0.45 0.62
Tab.10 Moderately standardized values of aesthetic measure indexes of ten samples interfaces
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