旅游学 |
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“洋家乐”游客的动机、感知价值对其满意度和行为意愿的影响 |
李罕梁1, 周玲强1,2, 郑一波2 |
1. 浙江大学城市学院, 浙江 杭州 310015; 2. 浙江大学 管理学院 旅游研究所, 浙江 杭州 310058 |
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Influences of motivation, perceived value of the Yang Knorr tourists on their satisfaction and behavior intention |
LI Hanliang1, ZHOU Lingqiang1,2, ZHENG Yibo2 |
1. Zhejiang University City College, Hangzhou 310015, China; 2. School of Management, Zhejiang University, Hangzhou 310058, China |
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