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| ]Discussion on the information communication function of product design renderings |
| XUE Feng |
| School of Art & Design, Changzhou Institute of Technology, Changzhou 213002, China |
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Abstract A product design rendering is a fast, visualized and effective expression and an important link to transform an intangible originality into a visualized image. Research on the information expressed by product design renderings can help to change people's unilateral understanding, and embody their artistic value and applied value. The unique visualized thinking method of design renderings can completely transfer designer's intent and product information to help establish a feasible new product solution．
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Published: 28 April 2010
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浅析产品设计效果图的信息传达作用
产品设计效果图是快捷、形象、有效的设计表达手段,是设计师将无形的创意转化为可视化形象的重要环节.对产品设计效果图所传递信息的研究,有助于改变人们对产品设计效果图的片面理解,真正体现出产品设计效果图应有的艺术价值和实用价值.产品设计效果图特有的图示思维方式,可以很好地传递设计师的设计意图和产品信息,从而帮助确立可行的新产品开发方案.
关键词：
产品设计,
效果图,
信息传递
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