Abstract Key success factors for the introduction of new tools for virtual product development are the integration into the processes and the creation of the corporate culture and organization.An industry benchmark performed by IBM shows reasons for the differences between the studied companies and derives the success factors for organization and culture. Based on the experience of the strategic project“Vipro-Virtual Product”at AUDI AG, the core elements of the required change process are described and evaluated.
Elmar Storath, Andreas Schellhammer. Key success factors for virtual product development:corporate culture and organization. Chinese Journal of Engineering Design, 2003, 10(3): 118-120.
