浙江大学学报(人文社会科学版)
 
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  2002, Vol. 32 Issue (2): 117-    DOI:
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From Advertising to the Developing Globalization of World Economy

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Abstract  

Advertising is an index of consumption. Its development reflects the economic development of all the countries in the world. Databased statistical analysis of the relationship between advertising and the economy of a country (especially its demand and supply) reveals that countries with their advertising in the positive development in relation to their economy are most likely developed countries. China among all the third world countries is the only one that belongs to this category.

Key wordsadvertising      China’s economy      globalization     
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https://www.zjujournals.com/soc/EN/     OR     https://www.zjujournals.com/soc/EN/Y2002/V32/I2/117
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