粉丝崇拜及其多因性心理机制探讨

doi:10.3785/j.issn.1008-942X.CN33-6000/C.2021.09.046

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Abstract Fan cult is related to its social interaction and personal psychological identity， group and self-value projection， emotional projection， and other multi-causal psychological factors. As an important dimension of the multidimensional psychological mechanism of fans， the cult of identification has associative， adoring， sympathetic， purifying， and ironic characteristics， and these five types of identification are not either/or， but intersect and flow. Fan identification is often accompanied by adoration， which is often linked to power. In a highly structured and circled group of specific fans， a common favorite idol becomes a charismatic authority due to organizational exclusivity and recognition. In order to gain recognition outside the circle， idols are often made to focus on a “positive” persona. The psychology of individual recognition as a fan of a particular artist is inseparable from the halo effect and quasi-social interaction. The fact that fans are more dedicated and invested in their idols than normal people is related to the projection of self-worth and emotions that arise from the individual fan’s psychological identity， and brings about empathy and compensation. Social attributes determine that all fan identities are formed in social scenarios， and fans in different circles will often seek group identity and external social identity after completing their individual-level identities to reach an interactive community based on “co-construction of group identity”. Identity explains the psychological path from audience to fans， and the characteristics of fans of different ages are different and cannot be generalized. How to guide the healthy development of the fan circle may become the key to future researches.

Key words： fan worship psychological identity emotional projection para-social interaction

Received: 04 September 2021

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Cite this article:

Guo Qin. Exploring the Psychological Mechanism of Fan Worship and Its Multi-causality[J]. JOURNAL OF ZHEJIANG UNIVERSITY, 2022, 52(8): 70-84.

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https://www.zjujournals.com/soc/EN/10.3785/j.issn.1008-942X.CN33-6000/C.2021.09.046 OR https://www.zjujournals.com/soc/EN/Y2022/V52/I8/70

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