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后真相事件的生成因素与内在机制实证分析
江凌 谭香苹 陈柳蓉
上海交通大学 媒体与传播学院,上海 200240
Empirical Analysis of Generating Factors and Internal Mechanisms of Post-Truth Events
Jiang Ling     Tan Xiangping      Chen Liurong
School of Media and Communication, Shanghai Jiao Tong University, Shanghai 200240, China

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摘要 

后真相事件的生成因素主要包括受众的信息获取渠道、网络舆论氛围、网络舆论空间包容异议程度、受众追寻真相意愿和不同意见的非理性或情绪化表达。后真相事件的生成机制是:个人从不同信源获取信息,非权威来源信息可能加剧个人情绪化;网络舆论氛围会对个人判断产生影响,特别是以情感为导向的网络舆论通过不断扩散形成“信息茧房”和“回音壁效应”,使得网民基于自己的立场、信仰、价值观尤其是情感因素,不愿意接受他人不同观点,从而助长情绪化言论的蔓延。而不被“沉默的螺旋效应”作用的网民则迫切希望自己的声音被他人听见,表达异议时呈现出更高的情绪化倾向。与此同时,信息渠道多元化导致信息碎片化、可信度降低,网络舆论复杂多变,导致网民怀疑事件真相。他们容易受“弱者情结”和个人权利、利益诉求的支配,加剧个人的情绪化表达。为此,政府、媒体、受众三方主体需要合力规避后真相事件的生成和蔓延,防范其风险和危害。

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江凌 谭香苹 陈柳蓉
关键词 后真相事件信源网络舆论因子分析生成因素内在机制防范与规避        
Abstract

In recent years, there have been more and more post-truth events. Government websites, government agencies, media and Internet users play different roles in the post-truth events. People are often influenced by factors, such as their positions, beliefs, values, and emotions, and the truth is submerged, obscured or delayed in the torrent of public opinion before it comes to surface. Hence the post-truth events will undoubtedly cast negative effects on the public opinion space and the real society. In this sense, the empirical analysis which investigates the major factors causing the post-truth events and its internal mechanisms, become an important and meaningful thing. It has important theoretical and practical significance. On the basis of clarifying the concept and connotation of the post-truth, this paper firstly analyzed the main generating factors of post-truth events. Firstly, we use a questionnaire to survey information acquisition channels, the degree of trust of information source, the degree of emotional expression ,the attitude towards events on the Internet and individual’s information. Using principal component analysis, this article analyzed the main generating factors and the internal mechanisms of post-truth events. Six factors were identified through principal component analysis, which includes ″unofficial trust″,″official trust″, ″official source″, ″social source″, ″attitude towards others″ and ″self-reflection″. Secondly, correlation was tested between the six factors and the dependent variable ″emotional expression of the audience″ by using the Pearson correlation test. Finally, this paper proposed countermeasures and suggestions to prevent post-truth events from the perspectives of government, media and audience.  The major factors that generate post-truth events include: the audience's information acquisition channels, the network public opinion atmosphere, the extent to which the online public opinion space accommodates different opinions, the willingness of the audience to pursue the truth, and the irrational or emotional expression of different opinions.〖JP2〗 The internal mechanisms in the generation of post-truth events are as follows: 1) Individuals obtain information from official, authoritative or unofficial, non-authoritative sources, and the multi-channel, multi-source information may exacerbate the individual's emotional expression tendency;〖JP〗 2) The online public opinion atmosphere will then have an impact on the individual judgment. This is especially true with emotion-oriented Internet paradoxes resulting in the ″Information Boudoir″ and ″Echo Room Effect″. Therefore, netizens are unwilling to accept opinions coming from different positions, beliefs, values, and especially different emotions, which hence accelerates the spread of emotional speeches; 3) Those who are not affected by the ″Silent Spiral Effect″ are calmer and more objective. These people present a lower emotional tendency when expressing dissent; 4) Meanwhile, the diversification of information channels leads to the fragmentation of information and the diminishing credibility of information. The complex and even radical network public opinions may cause the netizens to suspect the truth of the incident; 5) In the process of pursuing the truth of the incident, netizens are vulnerable to the ″sympathy for the weak″ and the pursuit of individual rights and interests, which intensify the individual's emotional expression. The emotional expression of many individuals in the online public opinion space transcends the truth of the event itself. The truth is thus obscured, distorted, derived, or over-deducted. As such, the government, the media, and the audience need to work together to avoid the generation and spread of post-truth events and prevent their risks and harms.

Key wordspost-truth event;information sources;network public opinion    factor analysis;generating factors;internal mechanisms;prevention measures      
    
引用本文:   
江凌 谭香苹 陈柳蓉. 后真相事件的生成因素与内在机制实证分析[J]. 浙江大学学报(人文社会科学版), 2020, 6(3): 96-. Jiang Ling Tan Xiangping Chen Liurong. Empirical Analysis of Generating Factors and Internal Mechanisms of Post-Truth Events. JOURNAL OF ZHEJIANG UNIVERSITY, 2020, 6(3): 96-.
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https://www.zjujournals.com/soc/CN/     或     https://www.zjujournals.com/soc/CN/Y2020/V6/I3/96
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