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| A study on the construction of place identity of different types of tourism migration：A case of old town of Lijiang |
| YUAN Chao, CHEN Zhigang |
| College of Tourism and Environment, Shaanxi Normal University, Xi'an 710119, China |
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Abstract Tourism migration has already appeared in China, but it has received little attention from scholars. Taking old town of Lijiang as an example, tourism migration was measured by the revised scale. Then through the SPSS 20.0 software, the level of place identity and its influence factors of the different types of tourism migration were analyzed by the way of independent sample T test and single factor analysis, then the demographic characteristics, "urban integration" and "the purpose of going out" were put into the model to do hierarchical regression analysis in turn. The study found that:(1) The influence mechanism of place identity of different types of tourism migration is different, and the place identity of lifestyle tourism migration for Lijiang should be significantly higher than the economic benefits oriented tourism migrations; (2) There is no "gender" difference in the place identity, and both the "residence time" and "engaged in the industry" have a significant impact on the place identity of lifestyle tourism migration; (3) In general, the explanation of "urban integration" on the place identity of tourism migration is higher than "the purpose of going out". "Whether or not to communicate with the local residents" only has an impact on economic benefits oriented tourism migration. This article has enriched the research on the relationship between human and land of tourism migration. It also has certain significance to the sustainable development of the tourist destination.
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Received: 09 December 2016
Published: 08 July 2017
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不同类型旅游移民的地方认同建构研究——以丽江古城为例
旅游移民在国内已经出现，却很少得到学者的关注.以丽江古城为例，通过修正后的量表对丽江古城的旅游移民进行实测.然后通过SPSS 20.0软件，综合运用独立样本T检验、单因素分析法对不同类型旅游移民的地方认同水平及影响因素做了分析.再将人口统计学特征、“城市融入”“外出目的”依次投入模型进行阶层回归分析.研究发现：（1）不同类型旅游移民的地方认同的影响机制不同，生活方式型旅游移民对丽江的地方认同显著高于经济利益导向型旅游移民；（2）地方认同不存在“性别”差异，“居住时间”和“从事行业”显著影响生活方式型旅游移民的地方认同；（3）总体而言，“城市融入”对于旅游移民地方认同的解释力度要高于“外出目的”，其中“是否与当地居民来往”仅对经济利益导向型旅游移民产生影响.研究丰富了旅游移民的人地关系研究，对于旅游地的可持续发展也具有一定的现实意义.
关键词：
地方认同,
类型,
旅游移民,
丽江古城
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