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| Theory, method, and trend of emotional design |
| DING Jun-Wu1,2, YANG Dong-Tao1, CAO Ya-Dong1, WANG Lin1 |
1. Business School, Nanjing University, Nanjing 210093, China；
2. Information Engineering College, Yangzhou University, Yangzhou 225009, China |
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Abstract Taking into account the emotional demands of consumers is an important developing trend of product innovation design. Based on the investigation of related literatures, the concept of emotional design was presented. The primary research theories, including Kansei engineering and threelevel theory,emotion measurement and parameter conversion methods were emphatically reviewed. Meantime,the main research field of emotional research was divided into three parts: product model,function and culture, and the three parts were discussed. Finally, aiming at the development situation of innovation design and its relevant technology, the limits and future development trend of emotional design were outlined．
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Published: 28 February 2010
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情感化设计的主要理论、方法及研究趋势
在设计中考虑消费者的情感诉求是产品创新设计的重要发展趋势.通过对国内外相关文献的综述，论述了情感化设计的概念,重点分析了情感化设计中的感性工学理论、三层次理论和情感测量及参数转换的方法和技术,同时把情感化设计的主要研究领域分为产品造型、功能和文化三部分加以论述.最后，针对产品创新设计和相关技术的发展现状,提出了情感化设计研究中存在的问题和主要发展趋势.
关键词：
产品设计,
情感化设计,
产品造型,
体验经济
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