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| Creative Writing as a Method: Pathways of Transmedia Storytelling in the Experience Economy Era |
| Luo Changqing |
| Faculty of Chinese Language and Culture, Guangdong University of Foreign Studies, Guangzhou 510420, China |
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Abstract “As a Method” is a distinctive expression within Japanese academia. It transforms research subjects into tools for analysis and understanding by starting from specific concepts, geographical locations, or historical contexts, thereby advancing academic progress at the levels of thought processes and problem awareness. This approach has been widely adopted by Chinese researchers and successfully applied across various fields, including literature, history, journalism, and management. Creative writing is typically viewed as a practice of creation rather than a theoretical perspective. However, as an exploratory mode of thinking and cognitive framework, creative writing can serve as a research paradigm for examining narrative paths in integrated media during the experience economy era.Driven by innovative thinking, creative writing encourages creators to engage in diverse modes of expressions and personal explorations, fully leveraging their intelligence, talent, and gifts to continuously promote innovation and transformation within the literary field. Creative writing transcends the limitations of traditional literary creation, fostering content creation that is “cross-genre”, “cross-literary”, and “cross-cultural”, thereby constructing a more open and inclusive creative ecosystem. This not only enriches the diversity and expressiveness of creation but also meets the varied consumption demands of audiences, prompting a reevaluation of the boundaries and connotations of creative practice.In response to trends in interactive entertainment, creative writing reshapes the relationship between content creation and entertainment consumption by guiding audiences to participate deeply in the creative process. It transforms audiences from passive content consumers into active participants in creation, fostering an immersive consumption experience centered around role-playing. This not only enhances the attractiveness of cultural and creative entertainment in the experience economy era but also strengthens the sense of participation and belonging among audiences. In the field of interactive entertainment, users establish emotional bonds through role-playing, gaining profound social and emotional experiences and spiritual satisfaction. Through the integration of multiple media forms, creative writing leverages the respective strengths of text, audio, video, and other media to achieve multimodal dissemination of cultural products. Utilizing emerging technologies such as virtual reality, creative writing further expands the expressive space for storytelling.Relying on a comprehensive media collaboration mechanism, creative writing capitalizes on its narrative strengths to effectively empower the development of cultural and creative IPs. In the process of synergistic development with the cultural and creative industry, it reshapes the commercial landscape of the content production value chain. Creative writing reinterprets traditional works in creative ways, enhancing the emotional resonance between classic works and contemporary audiences, thereby achieving the multidimensional dissemination and enhanced value of literature. Driven by both multimedia narratives and cross-media dissemination, creative writing enables cultural and creative IPs to gain widespread recognition. This not only highlights the unique value of creative writing in content production but also facilitates its deep integration with the cultural and creative industry.From the perspectives of content innovation, interactive design, and media collaboration, creative writing fully demonstrates the advantages and potential of integrated media narratives in the experience economy era. Employing creative writing as a method to examine narrative paths in the experience economy era contributes to the innovation of content creation practices, promotes the transformation and upgrading of consumer experiences, and empowers the sustainable development of the cultural and creative industry.
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Received: 11 June 2024
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2025, Vol. 55 
