Abstract：Constructing the iconic concept system of the discipline of Agricultural and Forestry Economics and Management is not only the conceptual foundation for building an autonomous knowledge system in this field but also an essential requirement for Chinese-style Agricultural and Rural Modernization. On the one hand, this paper explores the fundamental meanings and constituent elements of iconic concepts in Agricultural and Forestry Economics and Management, as well as the logic behind their extraction. On the other hand, focusing on the issue of systematic construction, this study reveals the structural features of the iconic concept system within the discipline and proposes strategies for its effective construction.Iconic concepts in the discipline of Agricultural and Forestry Economics and Management directly address the typical realities of Chinese-style Agricultural and Rural Modernization. These concepts are characterized by their orientation toward Chinese experiential facts, their effectiveness in constructing an autonomous knowledge system, and their capacity to disseminate Chinese wisdom. Based on the constituent elements of general concepts, the iconic concepts in this discipline mainly comprise three aspects: appropriately constructed conceptual terms, clearly defined conceptual connotations, and distinctly delineated conceptual denotations.A complete logical pathway for refining iconic concepts in the discipline of Agricultural and Forestry Economics and Management can be constructed as follows, extracting policy-related concepts from policy keywords, elevating these policy-related concepts into normative concepts through theoretical refinement, and ultimately transforming them into iconic concepts through theoretical dialogue. Specifically, policy-related concepts are oriented toward empirical facts rooted in the Chinese experience. The process of theoretical knowledge production affirms the effectiveness of these concepts in generating scholarly knowledge. As such, policy-related concepts are elevated to normative concepts that meet academic standards. Furthermore, through dialogue with existing theories, normative concepts can be developed into iconic concepts that encapsulate and disseminate the wisdom of China’s agricultural and rural development.The iconic concept system of the discipline of Agricultural and Forestry Economics and Management is constructed along both vertical and horizontal dimensions, linking iconic concepts longitudinally and laterally to form a large-scale semantic network. This network is characterized by structural hierarchy and interconnectivity. For the systematic construction of this concept system, this paper proposes two key strategies. First, guided by Chinese-style Agricultural and Rural Modernization, it is essential to delve into the historical context of agricultural and rural development in China, transforming its developmental logic into a temporal logic of iconic concepts. Second, the interdisciplinary nature of Agricultural and Forestry Economics and Management should be fully leveraged. This involves deepening research on both foundational and frontier knowledge within the discipline, expanding its boundaries through interdisciplinary exploration, and ultimately building a semantic network of iconic concepts that clarifies the overall structure of the conceptual system.
钱文荣, 申小亮, 赵宗胤. 农林经济管理学科标识性概念体系构建研究[J]. 浙江大学学报(人文社会科学版), 2025, 55(9): 48-59.
Qian Wenrong, Shen Xiaoliang, Zhao Zongyin. Constructing the Iconic Concept System of the Discipline of Agricultural and Forestry Economics and Management. JOURNAL OF ZHEJIANG UNIVERSITY, 2025, 55(9): 48-59.
2025, Vol. 55 
