旅游目的地;旅游交通通达性;通达性指数;社会网络分析法," /> 旅游目的地;旅游交通通达性;通达性指数;社会网络分析法,"/> 目的地内部旅游交通通达性评价方法研究—以西安为例
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浙江大学学报(理学版)
旅游经济学     
目的地内部旅游交通通达性评价方法研究—以西安为例
陕西师范大学旅游与环境学院,陕西 西安,710119
Research on the method of the evaluation about the traffic accessibility of the destination inner part—Xi’an as the Example.
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摘要: 良好的旅游交通通达性是开发旅游资源和建设旅游地的必要条件,对目的地的运营和稳步发展具有至关重要的作用。本文应用通达性指数和社会网络分析方法中的点度中心度、中间中心度、平均最短路径长、网络密度、中心势等指标,对西安目的地内部45个旅游景点和10个交通口岸的旅游交通通达性进行了定量研究,主要研究结论为:旅游交通具有不同于普通交通的特殊性,不能简单地用普通交通通达性指数衡量旅游交通通达性。②社会网络分析法中的度数中心度、中间中心度和平均最短路径长分别是度量目的地内部各景点之间或交通口岸到景点之间点对点便利度、中转便利度和全网直达便利度的合适指标,网络密度、程度中心势和中介中心势等指标是衡量目的地内部旅游交通网络发育程度的合适指标。③西安目的地内部景点之间、交通口岸与景点之间的交通道路连接水平虽然较好,但公交线路包括旅游专线数量和分布状况、机场大巴站点数量和设置位置等不能完全适应散客旅游者的需求,旅游交通便利程度有待提高。④西安目的地内部的景点分布具有大分散、小集中的特点,亟待通过改变偏远景点与市区景点之间的交通连接方式提高偏远景点的旅游交通便利程度。⑤在国际和国内旅游市场日益散客化的形势下,旅游城市的交通规划应重视散客旅游者的旅游交通需求。本研究提出了新的旅游交通通达性评价视角和指标。
关键词:

旅游目的地;旅游交通通达性;通达性指数;社会网络分析法')" href="#">font-family: 楷体">旅游目的地;旅游交通通达性;通达性指数;社会网络分析法    

Abstract:

With the purpose of proposing a suitable method of the evaluation about the tourism traffic accessibility of the destination inner part, this paper adopt accessibility index and the social network analysis to have a quantitative research on the scenic spots and the traffic accessibility of Xi’an city port. The study results are:Tourism traffic has its own specificity, compared with the normal traffic, which can’t be simply measured by the traditional accessibility index of traffic. According to the social network analysis methods, the point centrality, the betweenness centrality and the average shortest path length are the appropriate indicators to measure the Point-to-point convenience, the Transit ease and the Network-wide direct convenience. And there are some appropriate indicators to measure the development degree of the internal tourism traffic network, such as the network density and the network centralization index.Although the traffic connection level between attractions and the transportation ports and the scenic spots is good, the bus routes cannot completely meet the requirement of individual tourists, including the number and the distribution of tourism special line and the number of the airport shuttle bus sites and position, so the convenience of tourism transportation needs to be improved.The distribution of Xi'an scenic spots has an extensive dispersion with localized concentrations feature, so it’s such an urgent to change the traffic connection of remote scenic and inner spots to make it more convenient to travel to those remote scenic spots.Under the tendency of more individual travelers both international and domestic tourist market, a tourist city’s traffic should value the demands of individual travelers. The research put forward a new evaluation view of traffic accessibility.

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吴潘
吴晋峰*
周芳如
李佳丽

引用本文:

吴潘,吴晋峰*,周芳如,李佳丽. 目的地内部旅游交通通达性评价方法研究—以西安为例[J]. 浙江大学学报(理学版), .

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http://www.zjujournals.com/xueshu/sci/CN/Y0/V/I/1

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