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浙江大学学报（理学版）
浙江大学学报（理学版）
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影视旅游者真实性感知、怀旧情感和地方依恋对行为意图的影响——以西安白鹿原影视城为例
蒋怡斌（1995—）ORCID：https://orcid.org/0000-0002-4223-1523，男，硕士研究生，主要从事旅游者行为研究， E-mail：j2602753030@163.com
The influence of authenticity perception,nostalgic emotion and place attachment on behavioral intentions of film and television tourists:A case study of Xi'an White Deer Hill Studios
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摘要： 了解影视旅游者游后行为意图的影响机制可有效促进旅游者正向行为意图的产生，促进影视旅游地的持续稳定发展。从态度理论的“认知-情感-行为”路径出发，引入真实性感知、怀旧情感、地方依恋等变量构建影视旅游者行为意图影响机制模型，并以西安白鹿原影视城为例，进行实证检验。结果表明：（1）影视旅游者真实性感知和怀旧情感对行为意图无显著直接影响，但均对地方依恋有正向影响。（2）地方依恋对行为意图的直接正向影响效果显著，是促进行为意图产生的重要情感因素。（3）真实性感知和怀旧情感均通过地方依恋的完全中介对行为意图产生间接影响。因此，影视旅游地应注重影视吸引物与现实的联系和还原，提高影视旅游体验的真实性感知，同时，应注重营造怀旧情境与氛围，唤醒旅游者对影视吸引物的深层情感，增强地方依恋，最终促进其行为意图的产生。
Abstract: Understanding the influence mechanism of film tourists' post-tourism behavior intentions can effectively improve the tourists' positive behavior intentions and promote the sustainable and stable development of film tourism destinations.Based on the theory of cognition-emotion-behavior,this paper introduces authenticity perception,nostalgic emotion and other variables to construct a model of the influence mechanism of the behavior intention of film tourists.Taking tourists of Xi'an White Deer Hill Studios as an example,the empirical test results show that (1) The direct impact of the authenticity and nostalgic emotional value of film tourists on behavioral intentions is not significant,but both positively affect place attachment. (2) The effect of place attachmenton behavioral intention is positive,direct and significant,which is an important emotional factor for raising behavioral intention.(3) Both authenticity perception and nostalgia have an indirect effect on behavioral intention through the complete intermediary of place attachment.Therefore,film tourism destinations should pay attention to the construction and restoration of attracting objects,and increase the authenticity perception of tourists' film tourism experience.At the same time,we should also pay attention to the creation of nostalgic situations and atmospheres,awaken the deep emotional connection between film attractions and tourists to enhance the place attachment of tourists,and ultimately promote the generation of their behavior intentions.
收稿日期: 2020-06-10 出版日期: 2016-12-30
基金资助: 国家自然科学基金资助项目（42001163）；陕西省软科学研究计划项目（2020KRM134）；陕西省社科界重大理论与现实问题研究项目（2020Z094）；中央高校基本科研业务费专项资金项目（GK202103149）.
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引用本文:

蒋怡斌, 张红, 张春晖, 王雨薇. 影视旅游者真实性感知、怀旧情感和地方依恋对行为意图的影响——以西安白鹿原影视城为例[J]. 浙江大学学报（理学版）, 10.3785/j.issn.1008-9497.2021.04.014.

JING Yibin, ZHANG Hong, ZHANG Chunhui, WANG Yuwei. The influence of authenticity perception,nostalgic emotion and place attachment on behavioral intentions of film and television tourists:A case study of Xi'an White Deer Hill Studios. Journal of ZheJIang University(Science Edition), 10.3785/j.issn.1008-9497.2021.04.014.

链接本文:

http://www.zjujournals.com/sci/CN/10.3785/j.issn.1008-9497.2021.04.014    或    http://www.zjujournals.com/sci/CN/Y0/V/I/1

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