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浙江大学学报(理学版)  2021, Vol. 48 Issue (1): 118-123    DOI: 10.3785/j.issn.1008-9497.2021.01.016
旅游学     
模糊数学方法在旅游吸引力评价中的应用
陈静
重庆师范大学涉外商贸学院,重庆 401520
The application of fuzzy mathematics method to the evaluation of tourist attractiveness
CHEN Jing
Foreign Trade and Business College of Chongqing Normal University, Chongqing 401520, China
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摘要: 旅游吸引力是旅游者选择旅游目的地的前提条件,对旅游行为有深刻影响。为优化旅游吸引力评价指标体系,基于已有研究,运用模糊数学方法构建了模糊综合评价模型,将该模型应用于重庆合川钓鱼城风景名胜区,并对钓鱼城旅游吸引力进行了客观评价,所得评价结果为不好。分析了旅游环境、旅游产品和旅游形象等因素对钓鱼城旅游吸引力的影响,在此基础上提出了提升钓鱼城旅游吸引力的对策及建议。
关键词: 旅游吸引力评价指标钓鱼城模糊综合评价    
Abstract: Tourist attractiveness is a prerequisite when tourists choose a destination,and it has a profound impact on tourism behavior.In order to optimize the evaluation index system of tourism attractiveness,a fuzzy comprehensive evaluation model is established. As a case study, we applied the model to objectively evaluate the tourist attractiveness of Diaoyu town scenic spot in Hechuan, Chongqing and it gave unfortunately an inferior evaluation result.We analyzed the influence of factors such as tourism environment,tourism products and tourism image of Diaoyu town,and put forward countermeasures and suggestions to improve the tourist attractiveness of Diaoyu town based on these analyses.
Key words: fuzzy comprehensive evaluation    Diaoyu town    evaluating indicator    tourism attraction
收稿日期: 2020-01-13 出版日期: 2021-01-20
CLC:  F 590  
基金资助: 重庆师范大学涉外商贸学院重点项目(KY2017017).
作者简介: 陈静(1986—),ORCID:http://orcid.org/0000-0003-2710-6465,女,硕士,实验师,主要从事旅游开发、酒店管理等研究,E-mail:pinde28616@163.co;
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引用本文:

陈静. 模糊数学方法在旅游吸引力评价中的应用[J]. 浙江大学学报(理学版), 2021, 48(1): 118-123.

CHEN Jing. The application of fuzzy mathematics method to the evaluation of tourist attractiveness. Journal of Zhejiang University (Science Edition), 2021, 48(1): 118-123.

链接本文:

https://www.zjujournals.com/sci/CN/10.3785/j.issn.1008-9497.2021.01.016        https://www.zjujournals.com/sci/CN/Y2021/V48/I1/118

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