传统零售商渠道选择策略微分博弈模型

周健,张玉华

Differential game model for channel selection strategies of traditional retailer

Jian ZHOU,Yu-hua ZHANG

图 1 传统零售商与纯网络零售商竞争渠道结构模型

Fig.1 Channel structure model of competition between traditional retailer and pure online retailer