基于网络文本的西溪湿地公园旅游体验要素结构特征分析

doi:10.3785/j.issn.1008-9497.2017.05.019

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摘要将网络文本应用于旅游体验要素结构特征分析的研究还较少.以西溪国家湿地公园为例，携程网的游客点评为文本资料来源，利用内容分析法对点评文本进行旅游体验要素编码及要素评价等级评定，整理出西溪湿地公园的旅游体验要素结构和旅游体验质量评价数据集.在此基础上，运用SNA、IPA等手段深入分析了其结构特征.SNA分析结果显示：该旅游体验结构的整体协调性程度较高；湿地自然景观风貌是结构中最核心的要素；整体结构分化为2个有统计学意义和2个无统计学意义的子群结构等.IPA分析结果显示，各旅游体验要素的表现性得分普遍较高，体现游客的旅游体验评价较高.重要性得分差异较大，表明游客对于旅游体验各要素的感知重要程度存在差异.据此，对西溪国家湿地公园的可持续发展提出了相关建议.

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	敬峰瑞
	孙虎
	龙冬平

关键词 ：网络文本, 西溪湿地公园, 旅游体验, 社会网络分析

Abstract：There are few researches on tourism experience elements structure analysis based on web text. We chose Xixi National Wetland Park as empirical object and selected tourists' comments on Ctrip as text data sources. Based on the coded tourism experience elements and the evaluated grades of the comment text with the method of textual analysis, we established tourism experience element structure and tourism experience evaluation data sets. In detail, we analyzed the structure characteristics by means of social network analysis (SNA) and IPA analysis. The SNA results showed that the structure had a high degree of coordination. The wetland natural landscape was the most core element of perception. The structure was divided into two statistical significant subgroups and two statistical in significant subgroups. The IPA results showed that the performance scores of most elements were high, which showed that tourists had a high evaluation on Xixi national wetland park. The importance scores of elements were remarkable different, which showed that tourists had different importance perceptions to these tourism experience elements. Finally, we provided related recommendations for the sustainable development of Xixi National Wetland Park.

Key words： web text Xixi National Wetland Park tourist experience social network analysis

收稿日期: 2016-09-26

ZTFLH:	F592.7
	X37

通讯作者: 孙虎,ORCID:http://orcid.org/0000-0003-0389-182X,E-mail:kycjh6@snnu.edu.cn. E-mail: kycjh6@snnu.edu.cn

作者简介: 敬峰瑞(1992-),ORCID:http://orcid.org/0000-0003-3195-4037,男,硕士研究生,主要从事区域开发与环境治理研究,E-mail:jingfengruiforever@yahoo.com.

引用本文:

敬峰瑞, 孙虎, 龙冬平. 基于网络文本的西溪湿地公园旅游体验要素结构特征分析[J]. 浙江大学学报（理学版）, 2017, 44(5): 623-630.
JING Fengrui, SUN Hu, LONG Dongping. Tourist experience elements structure characteristics analysis of Xixi National Wetland Park based on web text. Journal of ZheJIang University(Science Edition), 2017, 44(5): 623-630.

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http://www.zjujournals.com/sci/CN/10.3785/j.issn.1008-9497.2017.05.019 或 http://www.zjujournals.com/sci/CN/Y2017/V44/I5/623

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