Abstract:This study selects the tourist messages in the restaurant of Shuhe Town, Lijiang, Yunnan Province as the qualitative research data, to explore the ancient town tourism experience and its deep inner structure relationship. They are classified into 28 concepts and seven categories by qualitative analysis software Nvivo11, whose frequency from high to low are personal feelings, the impression of Lijiang, travel experience, philosophy of life, natural environment, escape the urban, cultural atmosphere. Then, through the social network analysis software UCINET, the relationships between the nodes are built by co-occurrence analysis. It concludes that there exist great differences between the tourism experiences of individuals, and the tourism experience is individual, diversitied, and multi-level. The tourism experience of Shuhe Town appears as a core-edge three level structure, which reflects the impact of the individuals and the society. Additionally, the study provides the following references and inspirations to the related managements. On one hand, tourism destination operators should pay attention to the local cultural characteristics and landscape protection, to promote the development and the planning of special tourism products. On the other hand, tourism managements should take into account the preferences and needs of tourists during the social and cultural construction of destinations.
任珮瑶, 赵振斌, 赵青阳, 禇玉杰. 基于游客留言内容分析的古镇旅游体验研究——以丽江束河古镇为例[J]. 浙江大学学报(理学版), 2017, 44(3): 354-362.
REN Peiyao, ZHAO Zhenbin, ZHAO Qingyang, CHU Yujie. Study on tourism experience in ancient town based on the content ananlysis of visitor books: A case of Shuhe Town in Lijiang. Journal of ZheJIang University(Science Edition), 2017, 44(3): 354-362.
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