Abstract：The perceived distance significantly influences the tourists' destination choice. This paper studies the factors affecting the tourists' perceived distance by independent-sample T test and single factor variance analysis method. It arrives at the following conclusions:①The perceived distance differs significantly according to the character of tourists. For the same level of actual distance, the perceived distance of extroverted tourists is much closer than those who are introverted.②Whether there are relatives and friends in the destination is another factor affecting the perception. And at the same level of actual distance, the tourists who have relatives and friends in the destination may consider that the distance will be much closer than those who haven't.③The purpose of tourism is also a significant factor that influences the perception. For the same level of actual distance, tourists with a clear purpose of business or visiting friends and relatives may perceive a much closer distance than those whose purpose is just for pure travel.④The number of times the tourists traveling to the same destination affects the perception too. With the increasing number of times, the perceived distance of the tourists will become gradually closer.⑤Tourism experience is a significant factor influencing the perception，and the perceived distance is closer for a rich experienced tourist than otherwise .⑥Factors regarding gender, age, education, family income, occupation of the tourists travel mode as well as manner of transportation have less impact on the perceived distance, although, in general, the female tourists have a perception of closer distance than the male tourists; tourists with higher family income have a perception of close distance than those with lower income; team tourists may perceive a a closer distance than individual tourists and self-driving tourists.
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2016, Vol. 43 
