Influence of social capital, sense of place on the residents' attitudes toward ethnic village tourism development
FAN Lina1,2, LI Qiucheng3
1. School of Management, Zhejiang University, Hangzhou 310058, China;
2. Department of Tourism and Air Service, Guizhou Minzu University, Guiyang 550025, China;
3. School of Tourism and City Administration, Zhejiang Gongshang University, Hangzhou 310018, China
Abstract：In the western region of China, tourism industry is regarded as an important engine to catch up with the developed areas of the country. Community residents and their attitudes are the key factors in the process of sustainable tourism development in ethnic villages. We explore the combined effects of social capital and sense of place on residents' support for tourism. Specifically, we firstly discuss the relationships among interpersonal relationship, people-land relationship and residents' supporting attitude based on the theoretical framework of social capital and sense of place. A conceptual model of "predictors factors-supporting attitude" is then proposed and examined using a package of data from two ethnic minority villages (Xijiang Miao Village and Zhaoxing Dong Village) located in Southeast of Guizhou Province. Results of the Hierarchical Regression process show that the model fits the data well. The main findings of the empirical study are listed as follows: (1)Among the demographic variables, only education level has significant effect on residents' supporting attitudes. Specifically, the higher the education level of residents, the stronger they would support the tourism industry; (2)Residents engaged in tourism activities are more likely to support tourism development in their community; (3)Residents with more social capital would offer stronger support for tourism development in the community; (4)Sense of place that residents have with their community has a positive impact on their support for tourism.
范莉娜, 李秋成. 社会资本、地方感对民族村寨旅游中居民支持态度的影响[J]. 浙江大学学报（理学版）, 2016, 43(3): 337-344.
FAN Lina, LI Qiucheng. Influence of social capital, sense of place on the residents' attitudes toward ethnic village tourism development. Journal of ZheJIang University(Science Edition), 2016, 43(3): 337-344.
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2016, Vol. 43 
