旅游学 |
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游客使用景区移动商务的关键影响因素研究 |
毕娟, 周玲强, 孙高建 |
浙江大学 管理学院, 浙江 杭州 310058 |
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Key factors influencing tourists' usage of scenic areas' mobile commerce |
BI Juan, ZHOU Lingqiang, SUN Gaojian |
School of Management, Zhejiang University, Hangzhou 310058, China |
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