心理学 |
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网站特性对消费者在线冲动购买的影响 |
刘彤1,2, 陈曦1,2, 陈毅文1,2 |
1. 中国科学院心理研究所 行为科学重点实验室, 北京 100101; 2. 中国科学院大学 心理学, 北京 100049 |
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The effect of website characteristics on online impulse buying |
LIU Tong1,2, CHEN Xi1,2, CHEN Yiwen1,2 |
1. Key Laboratory of Behavioral Science, Institute of Psychology, Chinese Academy of Sciences, Beijing 100101, China; 2. Department of Psychology, University of Chinese Academy of Sciences, Beijing 100049, China |
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