Please wait a minute...
浙江大学学报（理学版）
浙江大学学报（理学版）  2017, Vol. 44 Issue (3): 354-362    DOI: 10.3785/j.issn.1008-9497.2017.03.017
旅游学     
基于游客留言内容分析的古镇旅游体验研究——以丽江束河古镇为例
任珮瑶, 赵振斌, 赵青阳, 禇玉杰
陕西师范大学 旅游与环境学院, 陕西 西安 710119
Study on tourism experience in ancient town based on the content ananlysis of visitor books: A case of Shuhe Town in Lijiang
REN Peiyao, ZHAO Zhenbin, ZHAO Qingyang, CHU Yujie
College of Tourism and Environment, Shaanxi Normal University, Xi'an 710119, China
 全文: PDF(1183 KB)   HTML  
摘要： 选取云南省丽江束河古镇客栈、餐厅的游客留言作为研究资料，探究古镇游客的旅游体验及其深层次的内在结构关系.借助质性分析软件Nvivo11对文本内容进行编码，共得到28个概念和7个范畴，频次由高到低分别为个人情感、印象丽江、旅行经历、人生哲学、自然环境、逃离遁世、文化氛围.并对编码所得概念进行共现分析，通过社会网络分析软件UCINET构建各节点的共现结构关系.结果表明，个体之间的旅游体验存在很大差异，游客旅游体验具有个性化、多元化、多层次的特点.束河古镇游客的旅游体验呈现明显的核心-边缘三层级结构，这是游客、社会等多主体共同建构的结果.并据此为相关旅游经营与管理提供借鉴与启示.
关键词： 旅游体验;  束河古镇;  内容分析;  Nvivo11;  共现分析;  UCINET    
Abstract: This study selects the tourist messages in the restaurant of Shuhe Town, Lijiang, Yunnan Province as the qualitative research data, to explore the ancient town tourism experience and its deep inner structure relationship. They are classified into 28 concepts and seven categories by qualitative analysis software Nvivo11, whose frequency from high to low are personal feelings, the impression of Lijiang, travel experience, philosophy of life, natural environment, escape the urban, cultural atmosphere. Then, through the social network analysis software UCINET, the relationships between the nodes are built by co-occurrence analysis. It concludes that there exist great differences between the tourism experiences of individuals, and the tourism experience is individual, diversitied, and multi-level. The tourism experience of Shuhe Town appears as a core-edge three level structure, which reflects the impact of the individuals and the society. Additionally, the study provides the following references and inspirations to the related managements. On one hand, tourism destination operators should pay attention to the local cultural characteristics and landscape protection, to promote the development and the planning of special tourism products. On the other hand, tourism managements should take into account the preferences and needs of tourists during the social and cultural construction of destinations.
Key words: tourism experience    Shuhe Town    content analysis    Nvivo11    co-occurrence analysis    UCINET
收稿日期: 2016-08-28 出版日期: 2017-03-01
CLC:  F590  
基金资助: 国家自然科学基金资助项目（41171126，41571174）；国家旅游局2015年度“研究型英才”培养项目（WMYC20151060）.
通讯作者: 赵振斌,ORCID:http://orcid.org/0000-0003-0381-2955,E-mail:zhaozhb@snnu.edu.cn.     E-mail: zhaozhb@snnu.edu.cn
作者简介: 任珮瑶(1993-),ORCID:http://orcid.org/0000-0003-3496-5807,女,硕士研究生,主要从事旅游市场与开发研究,E-mail:1453463648@qq.com.
服务　　
把本文推荐给朋友
加入引用管理器
E-mail Alert
RSS
作者相关文章　　
任珮瑶
赵振斌
赵青阳
禇玉杰

引用本文:

任珮瑶, 赵振斌, 赵青阳, 禇玉杰. 基于游客留言内容分析的古镇旅游体验研究——以丽江束河古镇为例[J]. 浙江大学学报（理学版）, 2017, 44(3): 354-362.

REN Peiyao, ZHAO Zhenbin, ZHAO Qingyang, CHU Yujie. Study on tourism experience in ancient town based on the content ananlysis of visitor books: A case of Shuhe Town in Lijiang. Journal of Zhejiang University (Science Edition), 2017, 44(3): 354-362.

链接本文:

https://www.zjujournals.com/sci/CN/10.3785/j.issn.1008-9497.2017.03.017    或    https://www.zjujournals.com/sci/CN/Y2017/V44/I3/354

[1] SUNDBO J, DARMER P. Creating Experiences in the Experience Economy [M]. Cheltenham: Edward Elgar Publishing,2008:83-110.
[2] 谢彦君.旅游的本质及其认识方法[J].旅游学刊,2010,25(1):26-31. XIE Y J. On the essence of tourism and its way of cognition-Viewing from the perspective of the discipline itself [J].Tourism Tribune,2010,25(1):26-31.
[3] BOOSTIN D J. The Image: A Guide to Pseudo-Event in American [M]. New York: Harper & Row,1964,25:45-67.
[4] 龙江智,卢昌崇.从生活世界到旅游世界:心境的跨越[J].旅游学刊,2010,25(6):25-31. LONG J Z, LU C C. From life-world to tourism-world: Across the state of mind [J].Tourism Tribune,2010,25(6):25-31.
[5] CONNELL J, MEYER D. Modeling the visitor experience in the gardens of Great Britain [J]. Current Issues in Tourism,2004,7(3):183-216.
[6] 李萍,许春晓.旅游体验研究综述[J].北京第二外国语学院学报:旅游版,2007(7):1-8. LI P, XU C X. Summarize on the study results of tourism experience[J]. Journal of Beijing International Studies University:Travel Edition,2007(7):1-8.
[7] WILLSON G B, MCINTOSH A J, ZAHRA A L. Tourism and spirituality: A phenomenological analysis [J]. Annals of Tourism Research,2013,42(6):150-168.
[8] 崔庆明,徐红罡,杨杨.世俗的朝圣:西藏旅游体验研究[J].旅游学刊,2014,29(2):110-117. CUI Q M, XU H G, YANG Y. Secular Pilgrimage: Tourist experience in Tibet [J].Tourism Tribune,2014,29(2):110-117.
[9] 维克多特纳,黄剑波,柳博赟.仪式过程:结构与反结构[M].北京:中国人民大学出版社,2006:92-97. TURNER V, HUANG J B, LIU B Y. The Ritual Process-Structure and Anti-Structure [M]. Beijing: China Renmin University Press,2006:92-97.
[10] 孙九霞.旅游人类学理论与经验[M].北京:社会科学文献出版社,2013:151-164. SUN J X. Authropology of Tourism: Theory and Experience [M]. Beijing: Social Sciences Academic Press,2013:151-164.
[11] MACCNELL D. Staged authenticity: Arrangement of social space in tourist settings [J]. American Journal of Sociology,1973,79(3):589-603.
[12] COHEN E. A phenomenology of tourist experiences[J]. The Journal of the British Sociological Association,1979,13(2):179-201.
[13] URRY J. The Tourist Gaze: Leisure and Travel in Contemporary in Contemporary Societies [M].London: Sage Publication,1990.
[14] 陈才,卢昌崇.认同:旅游体验研究的新视角[J].旅游学刊,2011,26(3):37-42. CHEN C, LU C C. Identity: A new perspective in the study of tourism experience [J].Tourism Tribune,2011,26(3):37-42.
[15] JOSEPH PINE Ⅱ B, GILMORE J H. The Experience Economy [M]. Boston: Harvard Business Review Press,2011.
[16] 邹统钎,吴丽云.旅游体验的本质、类型与塑造原则[J].旅游科学,2003(4):7-10. ZOU T Q, WU L Y. The nature and categories of tourism experiences and developing principles [J].Tourism Science,2003(4):7-10.
[17] 刘家明,刘莹.基于体验视角的历史街区旅游复兴——以福州市三坊七巷为例[J].地理研究,2010,29(3):556-564. LIU J M, LIU Y. An analysis of tourism revitalization of historic district in perspective of tourist experience: A case study of San-Fang Qi-Xiang district in Fuzhou City [J]. Geographical Research,2010,29(3):556-564.
[18] NOY C. Pages as stages: A performance approach to visitor books [J]. Annals of Tourism Research,2008,35(2):509-528.
[19] 谢彦君,谢中田.现象世界的旅游体验:旅游世界与生活世界[J].旅游学刊,2006,21(4):13-18. XIE Y J, XIE Z T. Tourist experience in the tourist world: A study in the perspective of phenomenology[J]. Tourism Tribune,2006,21(4):13-18.
[20] 谢彦君.旅游体验研究——一种现象学视角[M].天津:南开大学出版社,2006. XIE Y J. Tourism Experience Research: A Phenomenological Perspective[M]. Tianjin: Nankai University Press, 2006.
[21] WANG N. Rethinking authenticity in tourism experience [J]. Annals of Tourism Research,1999,26(2):349-370.
[22] 赵刘,程琦,周武忠.现象学视角下旅游体验的本体描述与意向构造[J].旅游学刊,2013,28(10):97-106. ZHAO L, CHENG Q, ZHOU W Z. The ontology description and intention construct of tourism experience under phenomenology perspective [J]. Tourism Tribune,2013,28(10):97-106.
[23] 丁亚莹.浅谈丽江古城与江南水乡古建筑对比[J].市场周刊:理论研究,2011(7):25-26. DING Y Y. The contrast of the ancient buildings of the Lijiang town and the Southern water town [J]. Market Weekly, 2011(7):25-26.
[24] 何芸,杨晓霞.内容分析法在我国旅游学研究中的应用及述评[J].西南农业大学学报:社会科学版, 2012, 10(4):6-12. HE Y, YANG X X. The appl
[1] 陈晨, 陈志钢. 旅游者商业化符号感知与体验真实性研究——以西安回民街为例[J]. 浙江大学学报（理学版）, 2021, 48(2): 249-260.
[2] 王盼盼, 严艳, 陈悦悦, 吴俏. 基于跨文化视角的旅游地视觉表征差异分析——以中美游客镜头下的西藏为例[J]. 浙江大学学报（理学版）, 2018, 45(2): 242-250,260.
[3] 敬峰瑞, 孙虎, 龙冬平. 基于网络文本的西溪湿地公园旅游体验要素结构特征分析[J]. 浙江大学学报（理学版）, 2017, 44(5): 623-630.